Cutera
SVP and Chief Information Officer

June 2013-December 2018

Summary

Report directly to the CEO, managing IT, Digital Marketing and Operations Staffs at leading global direct sales skin care, cosmetics and nutrition company including the support of hundreds of thousands of independent distributors in US, Canada, Asia-Pacific and Europe. Arbonne was private equity owned by EOS and GE Capital and sold in 2018 to Groupe Rocher, a privately held ~$3B company headquartered in France.

Chief Information Officer

6/2013-12/2018

• • Directly responsible for an increase in revenue of 50% in 4 years
• • IT turnaround and transformation into high performing team leading organizational growth including:
• • Engineering — software development, BA, QA, project management
• • IT Operations — service desk, monitoring, NOC, Dev Ops
• • Cyber Security —PCI and GDPR compliance
• • Business relationship management
• • International expansion
• • Global Implementations:
• — E-commerce platform, independent distributor portal supporting ~$550M in revenue and 250,000 distributors
• — Mobile commerce supporting ~$50M in revenue
• — Mobile team management application supporting ~35,000 users
• • Implementation of Salesforce CRM, Communities, Knowledgebase and Einstein Data Discovery supporting ~60,000 users
• • Innovation management with programs including:
• — Join anywhere, buy anywhere using Shopify
• — Augmented reality virtual mirror showing product applications on customer faces via mobile cameras
• — Augmented reality in support of new product launches using actual products as triggers
• — Interactive visualizations of large genealogy structures
• • Re-implementation of Oracle E-Business Suite, Oracle Agile, QCS warehouse management and Logility planning
• • Implementation of Ithos and Smart Formulator for new product development and compliance
• • Implementation of multi-channel call center using Oracle Service Cloud
• • Implementation of data center strategy in a hybrid co-location and AWS cloud infrastructure
• • Implementation of monitoring tools including Cisco AppDynamics, IBM Tealeaf and Google Analytics

Chief Digital Officer

10/2015-12/2018

• • Improved social network engagement from lowest among benchmark companies to highest
• • Improved Facebook video views from lowest among benchmark companies to higher than all benchmarks combined
• • Improved social network followers from nearly the lowest among benchmark companies to second highest
• • Implementation of Salesforce Marketing Cloud

Chief Operations Officer

1/2018-12/2018

• • Reduced Operations costs by >10%
• • Responsibilities included:
• — Internal Manufacturing
• — Global Third Party Manufacturing
• — Global Distribution
• — Global Supply Chain for finished goods and raw materials
• — Global Customer Service and Contact Centers
• — Wholesale of ~$30 in annual revenue domestic and international
• — Private Label Manufacturing
• — Global Facilities and Lease Management
• — Vendor Management
• • Developed and implemented global call center optimization strategy
• • Developed North American multi-brand distribution strategy which lowered costs for all brands
• • Right sized manufacturing capacity and improved productivity to align with current business demands
• • Created Vendor Management Office, centralized organizational contract management and purchasing
• • Implemented Raw Materials Governance Committee and processes