Bally Total Fitness
- Mobile web and eCommerce
- Oracle E-Business Suite
- Multi-channel call center infrastructure, knowledgebase and agent desktop
- Data warehouse, business intelligence, key metrics dashboards delivered via mobile
- iPad and iPhone apps
- Server and Desktop Virtualization
- Unified communications
- VOIP telephony in corporate offices and fitness locations
- Interactive Video Displays using Microsoft Kinect technology and interactive self-service kiosks
- custom .Net, Java, Java Script, Cobol, SQL development
Experience
Bally Total Fitness is an industry leader in the club-based fitness market. During my tenure, Bally's revenue was approximately $1 billion with over 400 clubs nationwide as well as international franchise clubs. The technology stack at Bally included a services oriented architecture which supported a custom membership and billing system, multi-channel call centers, retail sales, food services, retail distribution, financial services, web based e-commerce, mobile website and applications, Oracle E-Business Suite and consumer facing interactive displays.
Accomplishments:
- Designed and executed an IT turnaround strategy including major technology refreshes of core systems
- Hired, developed and managed a high-performing, multi-location 150 person IT staff
- Positioned IT as a partner to business with an innovative and service oriented culture
- Partnered with the CMO to implement an interactive digital strategy across multiple channels
- Partnered with the COO to implement a multi-channel contact center, self-service kiosks, and numerous revenue generating, process improvement and cost reduction initiatives
- Partnered with the CFO to implement Oracle E-Business Suite and numerous process improvement initiatives
- Partnered with the CEO to deliver multiple revenue generating and cost reduction initiatives
- Managed the development and maintenance of all major in-club, membership, financial service and retail systems
- Developed and implemented IT governance processes including SDLC, Steering Committees, change management and Business Relationship Management
- Achieved the highest levels of data security resulting in PCI DSS compliance
- Active leadership role in executive strategy committees and Board of Director meetings
- Created RFP process for IT vendor selection and contract negotiation
- Active participant in business process reengineering and physical club design
- Designed and implemented numerous industry firsts using emerging technologies including mobile and consumer facing interactive displays
- Participated in due diligence and executed numerous acquisitions and divestitures
- Budget responsibilities of over $30M
Technologies Implemented:
Bally Total Fitness
Chicago, IL
September 2003 – Present

SVP and CIO since 2007
Membership sales on iPads
Interactive Results Center using Kinect
Interactive Results Center video case study
Links
Personality
Skills